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This web page joesboxing.com.au states the following, "Learn proper boxing in a structured controlled class environment with progression and goals." We saw that the webpage stated " Yes we have sparring - Yes we have competitors under Boxing Australia Olympic Competition - Yes we cater for all ages and gender." It also said " No we are not pay by the class apart from first trial - No you cant just come in and use the equipment - No we do not cater for professional boxers. We have a structured system called the Black Shirt Program. We compete under Boxing Australia NSW which is the on." The header had Olympic boxing as the highest ranking optimized keyword. It is followed by amateur boxing, boxing sydney, and self defence which isn't as ranked as highly as Olympic boxing. The next words joesboxing.com.au used was Mixed Martial Arts. sword classes was included but could not be seen by web engines.